BE THE ROAR is a joint initiative between the Green & Gold Student Club and UofA Athletics.  Our goal is to increase fan engagement and attendance at UofA Athletic Events.

We want students and general fans alike to cheer loud and proud for our Golden Bears and Pandas.  The Roar Zone is the dedicated space at each venue for fans to come together and share in their excitement.

Each week we post the latest pictures from fans who Roar!